We just wanted
to know.
We founded AM/PM in Amsterdam. The Netherlands is our home base. And a simple question is where it all began: do we still smell good?
We liked leaving the house feeling ready. The shower, the clean shirt, the fragrance. But later in the day, we would find ourselves wondering whether the scent was still there.
Reaching for the bottle again became the answer. More sprays meant using it up faster. The cost added up, and the question never really went away.
We also wanted to look after the skin we were putting it on. A complicated skin care routine was never going to be ours. We wanted something that belonged in the morning we already had.
So we brought two things together: a fragrance we wanted to wear and a rich, moisturising body butter. Scent and skin care, applied in one step after the shower.
We started AM/PM to take the doubt out of smelling good. That is the goal we are building towards, with clear ingredients, a simple routine and wear claims we can stand behind.
The founders of AM/PM
For everything
in between.
AM is when you put it on. PM is where we want it to take you.
The commute. The meeting. The unexpected dinner. The hug at the door. The slash in our name stands for the day that happens in between.
We made a perfume body butter for the step after your shower: a warm oud accord, shea butter and coconut oil. Apply it, let it absorb, get dressed.
Simple to use.
Clear about what’s inside.
We tell you what each ingredient is there to do. We call our fragrance an oud accord. And we will publish measured wear results before putting an hour promise on the product.
We want AM/PM to become the scent you reach for without second-guessing. Earning that trust is part of making it.
Our approach to scent and skin
Shea butter and coconut oil help soften the skin’s surface. Sodium hyaluronate binds moisture. Our oud accord provides the fragrance. We explain those ingredient roles without treating them as a clinical test of the finished product.
AM/PM contains fragrance. If you know your skin reacts to fragrance, a fragrance-free moisturiser is a better choice.